The use of emotions in 2019 European Elections campaign materials

This research analyses three fundamental questions to determine how, when and by whom emotions are used in campaign materials (political propaganda). Focusing on the 2019 European elections we carry out a three-phase analysis. Firstly, check use of rational content against that appeals voters’ emotions. Secondly, observe which these emo tions channelled towards negative strategies and, therefore, identifying who is object this attack. And lastly, party families make most humorous since resource believed be part an appeal voter’s feelings it essential know if there differences between political groups. Considering analytical strategy, structure work begins with contextualisation focus, later, highlighting importance electoral campaigns as given time communicative activity intensifies. Once has been defined article how materials, general context propaganda, one powerful tools. In sense, strategy parties’ can said focus Data from Elections Monitoring Center (EEMC) not only for theoretical contextualization, but throughout whole paper.